High Plains Prime

Family-owned and operated on the High Plains of West Texas, just north of Lubbock. Built on Red Raider roots and a commitment to raising the best damn beef on the market.

Since 2017, we’ve run a fullblood Black Wagyu herd alongside Wagyu × Angus F1 crosses, pulling from the same elite Japanese bloodlines that deliver world-class marbling.

Our cattle graze native grasses on rich High Plains dirt, then get a long, precise grain finish to maximize that legendary Wagyu intramuscular fat and deep beef flavor. The result? Ultra-tender, intensely marbled steaks and roasts that outperform anything else raised stateside.

A black cow standing next to a small tree in an open field under a partly cloudy sky.

We’re proud to carry on the West Texas ranching tradition while pushing the boundaries of quality with world-class Wagyu genetics. From our families to your table: welcome to 3CJ Cattle Company.

Information about the health benefits of Wagyu and Wagyu-influenced beef, highlighting its ratios of unsaturated to saturated fats, essential amino acids, and omega fatty acids. The background features a meadow with grass, and there are two illustrations of cows at the top corners.